AMAZON  |  HOME STYLE 

“I can’t believe this is from Amazon!” is what we wanted everyone to say—and what grounded this editorial body of work. Amazon is such a vast marketplace of amazing home finds, so we made it easy for people to find the “it” pieces by offering our unique style perspective and curating the latest trends. 

I oversaw the creative—a culmination of social-first content on Instagram and TikTok, plus a curated shopping experience on the website. I also collaborated with marketing partners and vendor managers for a consistent through-line across various creators.