AMAZON  |  HANDMADE WEDDING

Amazon Handmade Wedding is about empowering all couples to create a wedding unique to them, filled with handmade touches thoughtfully curated by Amazon.

As a social-first campaign, we created multiple stories for Instagram and TikTok showcasing a range of aesthetics, couples, products, and ideas to personalize all parts of the celebration—from tablescapes to invites, jewelry to cake toppers and keepsakes.

I also led my team through a comprehensive redesign of the Amazon Handmade Wedding website with an evergreen translation of the social strategy that would feel fresh and relevant year-round.