TARGET |  IN-STORE MARKETING

We gave Target’s in-store signing a complete overhaul. Our approach: Graphic storytelling with fresh visual cues. It needed to help navigate between departments, highlight product as hero, and infuse the Target “wink.”

As a Sr. Art Director, I oversaw and designed creative from concept to execution for a majority of store categories including grocery, electronics, toys, sporting goods, pets, beauty, personal care, and household essentials.  

Playful product moments (like a smiling sandwich bag), category nods (a penguin for frozen food), and thoughtful curations brought the fun as only Target could. Our designs so timelessly captured Target that the work was up for years.