TARGET | KIDS’ HOME
SENSORY FRIENDLY KIDS’ HOME
To make kids feel even more at home, Target launched a sensory friendly line within the Pillowfort brand.
In addition to overseeing creative for the website and drivers, I drove partnerships with PD&D, brand design, packaging, social, and site merchandising to create an experience that addressed the features and needs—making it informative, inspiring, and easy to shop—and that aligned across channels.
Shout out to the Product Design & Development team, who did incredible work listening, testing, and researching to create thoughtfully designed pieces to help kids feel comfortable and confident at home—while delivering all the fun of Pillowfort at affordable prices.
PLAYROOM INSPIRATION
We also created a series of inspirational pages, turning a business-as-usual category assignment into fun and functional kid spaces. And so we become our own strategists and storytellers.
I guided the work every step of the way, pushing my team to innovate, research, and transform the page into something guests couldn’t help but get excited about.
KIDS’ BEDDING
When it comes to easy bedding updates, we brought the fun with fresh inspiration (and all kinds of personality) to show off Pillowfort’s range of kid-approved bedding.
Creative Team
CD: Liana Raudys
AD: Laura Fernaine
CW: Angela Ewald
Designer: Andy Timm